The Hype

• Season 1
• Season 2

Competing for a career-changing Co-Sign and $150,000, up-and-coming streetwear visionaries elevate their cutting-edge designs and entrepreneurial hustle to prove their brand is the future of fashion - and worthy of the hype.

Reality

1Thu, Aug 12, 2021

The Streets are Your Runway

An unexpected blind critique keeps the designers on their toes as they tackle their first official challenge: creating a classic, custom streetwear look for A$AP Ferg to be featured on an LA billboard.

2Thu, Aug 12, 2021

West Coast Classic with a Twist

After facing another curveball, the designers see their work evaluated by industry legend Aleali May as they draw inspiration from their roots to design jackets worthy of special guest Wiz Khalifa’s Co-Sign.

3Thu, Aug 12, 2021

Young Hearts Run Free

A surprise test in collaboration threatens to break hearts in the studio as the designers create cohesive, sustainable looks for the ultimate It-couple.

4Thu, Aug 19, 2021

DC Hype Squad

With guidance from sneaker customizer Alexander John and DC Comics’ Jim Lee, the remaining designers take inspiration from The Suicide Squad’s iconic characters to craft head-to-toe streetwear looks fit for a superhero.

5Thu, Aug 19, 2021

Get Up, Stand Up

With streetwear trailblazers Bobby Hundreds and Angelo Baque on hand to help them through, the designers tackle a personal and emotional challenge: instilling their core beliefs into looks that address pressing social issues.

6Thu, Aug 19, 2021

Offset Your Style

After receiving guidance and feedback from Cardi B, the contestants struggle to impress Offset with their hoodie designs - at the risk of losing out on a career-changing collab.

7Thu, Aug 26, 2021

Ladies in the Place

Victory is within reach as the semi-finalists create looks inspired by the strong women in their lives; even with guidance from Bephie and Marni, some designers struggle to create their first-ever women's outfits.

8Thu, Aug 26, 2021

The Co-sign

The designers lean on Bobby Hundreds to help crystallize their creative lookbooks; Dapper Dan and other pioneering streetwear superstars spark much-needed inspiration as the finalists present their full collections in an unforgettable runway show.