NBC’s Peacock will try to differentiate itself from Netflix, Disney+ with live streaming element, tiered pricing structure

When streamers first log on to NBCUniversal’s new streaming service Peacock, they may get something they won’t see on Netflix, Disney+ or HBO Max — live video.

Users will be greeted by streaming content, similar to turning on traditional television, according to people familiar with the matter. The showcased video could be a live offering from NBC News Now, NBC’s free streaming news service that will integrate with Peacock, or an on-demand show, said the people, who asked not to be named because the product is still confidential.

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