1240Views 22Comments
Walmart Plus subscribers are about to get a lot of streaming content for free
Walmart has looked at the field of streaming services and finally settled on Paramount Plus as a partner to bundle into its subscription service, Walmart Plus. The company is hoping all those plus signs will help it compete with Amazon, its biggest rival in the “ship everything under the sun directly to a customer’s home” department.
Rumors of a possible partnership first emerged last week when The New York Times reported that Walmart was eyeing Paramount, Comcast, and Disney as possible partners. Earlier today, The Wall Street Journal reported that a deal had been signed between Walmart and Paramount. This was followed not long afterward by a press release from Walmart confirming the news and announcing that Walmart Plus subscribers would be getting the “Essential” tier of Paramount Plus for free.
That means ads, but it also means an added value of $4.99 a month to Walmart Plus, which costs $12.95 a month. While Paramount Plus isn’t quite in the same league as Disney and Netflix, the streaming service, formerly called CBS All Access, has built up a decent number of hits, including Halo, The Good Fight, Evil, a whole mess of Star Trek shows, and shows from the burgeoning Yellowstone cinematic universe (Yellowstone itself is exclusive to Peacock). Paramount Plus will also be the home of Top Gun Maverick, the now sixth-highest grossing movie ever, when it moves to streaming later this year.
22 Comments