Apple gets its own button on Roku’s latest remotes

In a sign of how far Apple is willing to go to continue raising the profile of Apple TV Plus, the company has worked out a deal with Roku that will give the streaming video service its own shortcut button. This is the first time a branded Apple TV Plus button has appeared on any remote control.

You’ll find it on the new Roku Voice Remote Pro, announced today, which features a rechargeable battery, headphone jack for private listening, and two programmable shortcut buttons. The usual branded buttons include Netflix, Disney Plus, Hulu, and now Apple TV Plus.

The Apple TV Plus button will also be on the remotes that accompany the new Roku Express 4K Plus and Roku Streambar Pro. Those don’t have the two customizable buttons, however.

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