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Amazon Prime Video finally launches user profiles to all customers worldwide

Amazon’s Prime Video is finally adding a feature that’s long since become a standard for streaming video services: user profiles. With profiles, Prime Video users will have access to their own Watchlist, personalized recommendations, and they’ll be able to track their own viewing progress, similar to rival services, like Netflix.

Customers can create up to six profiles for their household members, including one primary profile associated with the Amazon account, plus five additional profiles, which can be a mix of adult and kids’ profiles.

The new profiles will be first available in the Prime Video app on iOS, Android, Fire tablet (Gen 10 and higher), and the Fire TV Prime Video app, in addition to the Prime Video apps built for other living room devices.

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