Amazon Prime Video is confusing its customers with bait-and-switch tactics, survey shows

Maybe you know the feeling. You’re scrolling around on Amazon Prime Video, minding your own business, and you stumble upon the perfect Saturday night movie. But when you go to click on it, you realize—wait a tick—it’s only available to rent or buy.

In other words, Amazon is asking you, the person who already pays for a Prime Video membership, to pay even more money to watch a sappy romantic comedy (no judgment) that you never would have actively sought out.

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