Roku Channel Adds CoComelon, YouTube’s Top Draw, To Kids & Family Offering

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oku has added CoComelon, the world’s most watched YouTube channel, to its fast-growing Roku Channel.

The streaming deal with Treasure Studio takes CoComelon beyond YouTube for the first time. The brand delivers songs and videos that help preschoolers learn basics like letters, numbers, animal sounds and colors. It is known for “Bath Song,” “Wheels on the Bus,” “Baby Shark Submarine” and other numbers that were in heavy rotation in many households even before COVID-19.

The Roku Channel launched last year as a home for both subscription and linear, ad-supported streaming content. The Kids & Family area has 20,000 of the Roku Channel’s 100,000 TV episodes and movies. In the first quarter, the channel grew at a faster pace than the Roku platform did generally, with a rise in streaming hours of more than 100% compared with the same period in 2019. The channel now reaches households with an estimated 36 million people.

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