Netflix confirms Shuffle Play feature will officially launch this year

Netflix’s Shuffle Play feature, which the company was spotted testing last year, is getting a widespread launch in the first half of 2021. Variety reports the company made the announcement as part of its latest financial results. In its testing phase, Shuffle Play has worked by picking content based on your viewing history, helping you avoid feeling overwhelmed by Netflix’s home screen full of content.

Netflix’s COO and chief product officer Greg Peters said the feature is designed for users to “indicate to us that they just want to skip browsing entirely, click one button and we’ll pick a title for them just to instantly play.” During its tests of the feature, Netflix has experimented with including a “Shuffle Play” button on its profile select screen, and a “Play Something” option in its menu.

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