Amazon Fire TV takes on Roku and Samsung with new free TV tab

T

he Amazon Fire TV interface is doubling down on free TV streaming, with a new, dedicated tab for all the content on Fire TV you don’t have to pay for.

Titled simply ‘Free’, the new tab sits on the Fire TV’s navigation bar, collating together the freely available programming in one handy place.

In a blog post, senior product marketing manager Michael Polin wrote that, “The new Free tab offers customers a single destination to a curated selection from thousands of free movies, TV shows, news, and more.”

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