Disney+ Moves Future Show Releases (Including Marvel & Star Wars) to Wednesday

For Disney+, Wednesday really is the new Friday – with Disney moving all original series to Wednesdays after the success of Loki. It’s easy to forget that Disney+ is technically the new kid on the block in the streaming market, and that the initial slate of Disney+ originals was disrupted by the coronavirus pandemic. Now, though, Disney’s streaming service is proceeding at pace with a regular drop of high-quality content – and Disney is beginning to experiment.

At first, Disney+ followed the Netflix pattern of releasing all original content on Fridays – film and TV show alike. All that changed with Loki, which released on Wednesdays instead, avoiding conflict with Black Widow or Star Wars: The Bad Batch, while also helping Loki with Nielsen ratings. It’s proved to be a massive success, with Loki becoming the most-watched Disney+ premiere to date. No doubt the Wednesday release is only one of the reasons for this, with the popularity of Tom Hiddleston’s Loki and the still-increasing number of subscribers also significant.

According to THR, though, Disney is happy enough with Loki‘s performance to move all Disney+ original series to Wednesdays going forward. This will be true for all upcoming TV shows, including Marvel and Lucasfilm fare, although original movies will still drop on Fridays.

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