Google is Going to Try to Win TV for The Umpteenth Time

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opPop quiz: what’s the biggest video website on the internet? It’s YouTube, duh. Second question: what’s the biggest and most important video app on your smart TV or your set-top box? Everybody’s answer is different, but I bet most people’s first answer isn’t YouTube.

Google has the largest and arguably most important video platform in the world and yet barely competes for the largest and arguably most important video screen in your home.

Which is weird! There are certain product domains where Google just can’t seem to get it right. When it comes to consumer tech, social networking, messaging, music streaming, and television top the list. Google’s got Chromecast and it has pursed a strategy of trying to get Android TV built in to TV sets, but it certainly seems like it isn’t keeping up with Roku, Amazon, or even Apple. (Partisans of the Nvidia Shield will tell you otherwise, and bless you all from the bottom of my heart for your steadfast faith, but it’s not a big seller.)

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