Apple TV+ to Launch First Discounted Video Content Bundle

Apple Inc. plans to bundle access to CBS All Access and Showtime content at a discounted price for subscribers to its TV+ video service, according to people familiar with the plans.

This is Apple’s first discounted bundle offering for video content with the TV+ service. Currently, users must subscribe to different content providers in the TV app on an à la carte basis.

Starting as early as Monday, Apple TV+ subscribers will be able to access both the CBS and Showtime channels in Apple’s TV app for $9.99 per month combined. CBS All Access and Showtime normally cost $9.99 and $10.99 per month respectively, so the deal would be a significant savings.

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